Bob Sugar

Bob Sugar pays homage to a script that ‘swings for the fences’. That’s how Cameron Crowe described writing Jerry Maguire. He was going for the big lines.

Bob Sugar by Alter

Self-indulgent typography combines large serif headlines and small widely spaced sans credentials. It's an overdose of pretentious self-confidence that's intended to poke fun because we’re making something that’s beautiful and elegant, but full of shit.

Relax, grab a drink and a bite to eat.

Interiors:

Mitchell Eades

Typography:

Panama by Temp State

Gabriel Sans by Font Fabric
Call Bob Sugar by Alter
Bob Sugar menu by Alter
Bob Sugar Coasters by Alter
Bob Sugar by Alter
Bob Sugar by Alter
Bob Sugar coasters by Alter

Big 1996 game and polished finishes. Kind of like Instagram circa 2020. It’s B.S. right?

Bob Sugar table setting
Bob Sugar by Alter
You Had Me At Hello - Bob Sugar by Alter
Bob Sugar A-Frame by Alter
Bob Sugar Drinks by Alter

As it turns out, both Jerry and Bob talked big game. They swung for the fences.

Bob Sugar by Alter
Bob Sugar Typography by Alter
Bob Sugar Signage by Alter
Bob Sugar in the weeds by Alter
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