Make Models
A tale of two businesses. An identity that neatly switches between Make Models distinct studio and workshop practices.
It was the best of times, it was the worst of times. Make Models had two successful businesses, but they were increasingly overlapping, creating confusion both internally and for potential clients.
Alter helped to simplify and define the offers, flipping the millimetre scale concept for Make Models ‘MM’ to ‘MW’, we named the production side of the business ‘Make Workshop’.
The result is a lovely cohesive relationship between to two distinct offers.
Make Models showcases the process, detail and beauty of intricate small scale wonders brought to life for leading architectural practices.
Make Workshop is accessed via a sliding panel (or it’s own url) and serves as a portal for the fabrication and prototyping service.
Visit:
Typography:
Expressing the experimental and adventurous sensibility of the practice through concepts of scale being used to focus upon detail.
