PreBuilt
Leading the industry in modern commercial and residential construction methods.
A brand evolution that underpins PreBuilt's growth in commercial construction. We focussed upon developing stronger visual system to express scale, capability and confidence, whilst retaining the integrity and appeal of the PreBuilt identity.
The new visual system we developed extends across all documents and collateral. At its core is a flexible grid and clear typographic hierarchy, enabling PreBuilt to communicate a broad and diversified offer with clarity and consistency.
The PreBuilt logotype was also refined and strengthened, reducing its width to create a more compact and balanced form. A beautifully simple Modernist inspired icon complements the wordmark, extending the form of the logotype to create a dynamic and scalable relationship.
The result sets solid foundations for the confident expression of PreBuilt’s growing commercial expertise and capability.
Services:
Visit:
Typography:
Extending the PreBuilt logotype, the new icon has a recognisably modern character and provides the opportunity to create visual impact with a flexible focal element.
Compact and refined in the tradition of a ‘makers' mark', the icon is an expression of quality and finish.
We introduced a customised headline typeface to communicate with greater confidence and effectiveness in a commercial setting.
And a suite of animated iconography to communicate the qualities of PreBuilt's modern building systems.
