Prospect
Prospect is a specialty coffee roasting and retail company started in 2014 by brothers Blake and Derek Ulrich in Ventura, California.
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The identity we created for Prospect drew inspiration from the great legacy of American typographic branding. We were looking for a contemporary execution with an underlying sense of familiarity and character. Marr Sans by Commercial Type provided the perfect fit and works beautifully across a series of packages, each designed in a single size and weight.
A series of loose and relaxed illustrations again recalls some of the most iconic American brands. They appear throughout the expression of Prospect's identity, setting a local Ventura tone. Taking it easy is the spirit of this place.
Visit:
Typography:
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Reducing both the hierarchy and information, the challenge was to make everything a headline. We love that the results are almost like a billboard in their simplicity.
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![Prospect Coffee cups by Alter](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fu6h36g9n%2Fproduction%2F145b4ae1a3dea66194a93b1f917d3ffc235e838a-2560x2532.jpg%3Fw%3D2560%26h%3D2532&w=3840&q=70)
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