RRAP
The mission to restore and maintain the world’s reefs is as ambitious as putting a man on the moon. The innovation, dedication, speed and scale of deployment required are truly astronomical.
Working with the great creative vision of TBWA, we developed the Reef Restoration and Adaptation Program (RRAP) identity to encapsulate the urgency and enormity of the task that science is faced with.
RRAP is global leader in coral reef restoration, adaptation research and solution deployment which brings together the leaders in Australian and International expertise to create an innovative suite of solutions to protect, restore and build more resilient reefs.
Both purpose and mission are encapsulated in symbology that communicates scale, history, technology and wonder.
Recognising that our future will be defined by monumental challenge, our brief was to explore the universal language and themes of space travel.
Paying homage to Danne & Blackburn's 1974 'Worm' logo for NASA, the RRAP letterforms were developed as a continuous mono line 'Coral' formation that signifies the interconnected relationship of all life.
Colour plays a key role in survival, from the darkness of the sea floor to the sunlight upon its surface.
Often a warning to potential predators, the urgency of bright neon aqua and magenta are central notions of the dangers ahead.
